In the post-Google public library, the focus of adult services has shifted from reference service to an emphasis on helping readers find good books, delivering them to the shelves at the height of their popularity, and merchandising them attractively for browsers.
Success in making this shift is difficult, since readers' advisory service is not taught in most library schools, and the traditional approach to selection, acquisitions, cataloging, processing and delivery is no longer adequate in the impatient society in which we compete.
Cindy Orr has over thirty years of experience in public libraries of various sizes, including two of the nation's largest urban and suburban libraries. She has served as the Chair of the Public Library Association's Collection Management Committee, as a member of the PLA Readers' Advisory Committee, and has presented at many local, state and national conferences. She was the winner of RUSA's Margaret E.Monroe Award for service to adults.
Cindy consults, teaches Readers' Advisory Service at the Kent State University School of Library Science, is working on a book for Libraries Unlimited, edits the Reader's Advisor Online blog, and serves as a contributing editor for the Collection Development columns at Library Journal.